This has been an interesting year when it comes to retiring GOATS. Coach K and Coach Staley, some of the biggest names in sports have decided it’s time to turn the page and move on to the next chapter. When GOATs enter a new phase of life, there’s tremendous public interest in what they’re going to do next. So we capitalized on the moment and weaved their stories into Aflac’s. Everybody loves a good buddy story, so we told some great ones.