We created a cohesive design style and all brand new photography that could be used across all platforms, appealing to the gen-z - millennial demographic. As major fast-food corporations continue to elevate, Krystal needed to be in the running and we wanted to make our mark with unique, colorful and fun brand elements.
CREATIVE LEAD/ACD: CARMELLE KENDALL
SENIOR DESIGNER: BRITTANY LAZAROFF