Men Speed Stick Latin America uses its brand mascots, The Men in Blue, to represent the product because of their protective, body guard role. With Men Speed Stick Clinical, the 5 roles of the product are hidden inside of the jacket of The Men in Blue. They activate the product in stressful situations to keep our hero cool, calm and collected.
CD – Gerard Garolera | Copywriter – Gerard Garolera
Art Director – Ken Sheldon | Role: Art Director • Agency: Y&R Redfuse