Underdog Campaign

The Underdog Campaign was a pitch concept for Men Speed Stick USA. It is designed to flip the negative connotation associated with “Underdog” and use it to inspire.


CD: Renata maia  |  Sr. Writer: Calvin Butts  |  Role: Art Director  •  Agency: Y&R Redfuse

Today’s athletes face more criticism from outside forces more than ever before, which can affect their performance, on and off the field. This plate is designed to silence the haters (literally). With Men Speed Stick, you don’t have to sweat it.

Targeting people that are buying motivational or training books, sports gear and products that are ‘underdog’-centric we would custom wrap their Amazon order with preset motivational quotes.