The Underdog Campaign was a pitch concept for Men Speed Stick USA. It is designed to flip the negative connotation associated with “Underdog” and use it to inspire.
CD: Renata maia | Art Director: Kevin Nguyen | Sr. Writer: Calvin Butts | Role: Art Director • Agency: Y&R Redfuse
Targeting people that are buying motivational or training books, sports gear and products that are ‘underdog’-centric we would custom wrap their Amazon order with preset motivational quotes.