Amidst the negativity displayed across thousands of mobile screens daily, we introduced some much-needed satisfaction with our 'Big Mood' gifting program. Through a simple gesture from your mobile phone, we encouraged fans to reach out and re-connect with a friend by sharing a small, everyday moment of playful banter. Helping to spread the humor though custom videos, was Oakland rapper and YouTube star, Caleon Fox, known for his humorous parodies and dance moves. Users can send a snickers bar with a custom video that can be redeemed at any Walmart across the US.
CD: Alberto Zapata | Sr. Writer: Brooke Randel | Role: Art Director, UX/UI Designer • Agency: Integer Chicago