Sprite Way is a community-first platform powered by Sprite to help its audience be heard. We solicited fans for the first major community-focused playlist, featuring 20 unheard and unsigned voices. We empower their voices by showcasing their music and them a stage IRL and URL.
Role: Art Director • Agency: HAVAS Atlanta
We debuted the Spotify Sprite Way playlist on hip hop’s 46th birthday.
Next up, we provided a live stage for our Sprite Way artist to perform and give them the platform to showcase their music.