Carmelle Kendall
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Sprite Way

Sprite Way

Sprite Way is a community-first platform powered by Sprite to help its audience be heard. We solicited fans for the first major community-focused playlist, featuring 20 unheard and unsigned voices. We empower their voices by showcasing their music and giving them a stage IRL and URL.

 
 
 
 

Sprite Way’s call to action has remained the same throughout the campaign — tell us who deserves to shine and we will put them on.

Selected Sprite Way Artists (20 total)

 

We provided a live stage for 6 of our Sprite Way artist to perform and give them the platform to showcase their music for top music execs and publications. Introducing Sprite Way Live.

 
 

Check out Sprite’s YouTube and Instagram for more on all of our Sprite Way artists!

 

CD: Brandon Peters

ACD: Gavin Guidry

Copywriter: Danielle Small

Role: Art Director 

Agency: HAVAS Atlanta

PRESS: Hype Magazine, Bossip