Agency: Vayner Media
CD: Chris Greer
ACD Art: Carmelle Kendall
ACD Copy: Nick Greenberg
Director: Paul Briganti
Production: Tool
Press: ADWEEK, FORBES,
VARIETY, TODAY, AD AGE
It’s easy to tell people to break up with an old, stodgy brand. But if you’ve ever had a break up, you know how difficult, conflicted and emotional letting go of the past can be. We helped America wade through their feelings and find their inner strength to breakup with the competition.