Krystal Rebrand

Krystal needed a clear and consistent creative direction that would allow the brand to build relevance with its ever-evolving consumer base and to stand out in an increasingly competitive qsr landscape.

**Creative liberties were taken to show the full breadth of creative elements. All designs are for presentation only.

Krystal Rebrand

We created a cohesive design style and all brand new photography that could be used across all platforms, appealing to the gen-z - millennial demographic. As major fast-food corporations continue to elevate, Krystal needed to be in the running and we wanted to make our mark with unique, colorful and fun brand elements.