Starry X HandsomeGirly
Launching merch + apparel for the sake of saying we’ve done it is NOT the way to go when it comes to building an irreverent, optimistic, Gen Z native brand like Starry. Where most brands seek to collaborate with big-name fashion brands, we wanted to speak directly to our audience by elevating those who are building brands on social, their way.
Starry X HandsomeGirly
HandsomeGirly was the perfect partner. The brand is edgy, whimsical, fun, and much of it is (lucky for us) star-shaped! We wanted to put a spotlight on creators that were reshaping fashion and culture, and that’s exactly what we did.
Founder of HandsomeGirly, Grace, was accompanied by Aliyah Bah to bring this campaign to life. Bah, who's best known by her TikTok handle @AliyahsInterlude, takes clothing to its limits. Layers upon layers of fishnets, mini-skirts, necklaces and furs. This is the magic of #Aliyahcore.
