Fanta’s THE ZONE
Welcome to The Zone, where your wildest dreams can become R E A L. Or… as real as a digital reality show gets.
The Zone is a fan-fueled, fan-first digital show where we reimagine the fanta-stical dreams of a lucky few of our fans, while allowing the rest of the fandom to co-conspire in its creation.
Calling All International Dreamers…
An in-feed casting call from Fanta will ask fans to reply to be part of the pilot season of the digital tv show. The four cast members will star in and co-create the storylines of each episode.
Meet The Starts of The Zone
With only 5 photos of each our cast members doing various poses, we were able to animate 4 episodes of the The Zone.
Write the Storylines…
We posted polls on IG and Twitter so that our fans can participate in a virtual writer’s room. Everyone who participates has a chance to influence what happens on each episode.
See the Stories Unfold…
We took the answers from each poll and created four episodes, one for each cast member to star in, all centered around our Fanta flavors.