Sprite Winter Spiced Cranberry

We understand that our audience loves original Sprite Cranberry, I mean, who doesn’t? We want them to embrace Winter Spiced Cranberry just the same, however, if they don’t, that is okay too! We decided to amplify the sweet and spicy thoughts surrounding the new product, and give our Cranberry stans a place to sound off on their opinion by introducing The Spiceline. We did all of this with the help of Grammy nominated singer D.R.A.M.

The Spiceline received over 4,000 voicemails from people loving but also venting about the new flavor.

We partnered with Soul Food Cypher to bring some of the spiciest MC’s together for a holiday themed cypher where they roast each other and our audience’s photos.