Sprite Ginger Launch
In February 2020, Sprite launched Sprite Ginger, a gingery twist on the original lemon-lime soft drink. To launch the product, we partnered with the legendary streetwear designer, Jeff Staple, to create The Ginger Collection, an assembly of products from young, up-and-coming creators. The collection nods to the idea of “reinvention” as does the new Sprite Ginger, the same lemon-lime flavor but with a hit of ginger.
Sprite Ginger Launch
For the launch of Sprite Ginger, we took the spirit of reinvention to not only tell a story about our product… But put on all new creators and showcase what reinvention means to them.
Calling All Designers
To launch the campaign, Jeff Staple put out a call to the community asking his fans which under the radar designers he should look out for in 2020.
Once all submissions were in, we vetted the nominations and sent a top list to Jeff and the Staple Design team to choose their favorites.
Sprite and Staple Designs together launched the Sprite Ginger Collection created by our up and coming designers. Each piece of the collection inspired from the reinvention of the product itself, Sprite Ginger.
Introducing Sprite Ginger Designers 2020
The Ginger Collection
Get to Know The Designers
We published one last call to action on social media for the very last spot to become a Ginger Collection Designer. Blu Boy was nominated from our audience. Here is his story:
