Snickers Gifting
Amidst the negativity displayed across thousands of mobile screens daily, we introduced some much-needed satisfaction with our 'Big Mood' gifting program. Through a simple gesture from your mobile phone, we encouraged fans to reach out and re-connect with a friend by sharing a small, everyday moment of playful banter. Helping to spread the humor though custom videos, was Oakland rapper and YouTube star, Caleon Fox, known for his humorous parodies and dance moves. Users can send a snickers bar with a custom video that can be redeemed at any Walmart across the US.
RESULTS
A seamless digital commerce experience drove 37.1 million impressions and boosted Snickers sales +7.4% resulting in an ROI of 5.61.
Your Big Mood video is accompanied with a Walmart gift card that automatically saves to apple wallet and is redeemable for one Snickers bar.