HBCU Draft by Aflac

America's HBCU football programs have generated some of the best talent ever to play in the NFL. Players like Jerry Rice, Walter Payton and Michael Strahan. But in the past two years, only one HBCU player was drafted into the NFL. Coach Prime is now in his second year of partnering with us to stand in the gap for the students and athletes of HBCUs, and this is exactly the type of problem we’re looking to help solve.

To do so, Coach Prime is using his considerable platform to put an extra spotlight on the top NFL prospects coming out of HBCU programs. Using his & our ability to get a message out on social media and in the press, we’re going to make sure every scout, owner, coach and GM knows there's an abundance of talent coming out of HBCUs.

Campaign results: 1.8 Billion Impressions, 792 Placements, $16.8 Million in Ad Value and 2 Prime Prospects drafted into the NFL.