Sprite Way
Sprite Way is a community-first platform powered by Sprite to help its audience be heard. We solicited fans for the first major community-focused playlist, featuring 20 unheard and unsigned voices. We empower their voices by showcasing their music and giving them a stage IRL and URL.
Sprite Way’s call to action has remained the same throughout the campaign — tell us who deserves to shine and we will put them on.
Selected Sprite Way Artists (20 total)
We provided a live stage for 6 of our Sprite Way artist to perform and give them the platform to showcase their music for top music execs and publications. Introducing Sprite Way Live.